After launching our website it was hard to drive traffic and sales. We were unknown and selling an innovative product no-one knew about. However, we decided to approach things creatively and demonstrate the value to people wherever we could - so we managed to organise popups at WeWork locations in London and Paris. This enabled us to be right in front of users, show our product, gather relevant feedback straight away and start making those crucial first sales.
Making first hires
After setting up the basis of our business (building the website, ordering our first batch of products, putting a few pounds behind our marketing efforts), we were keen to develop new designs for our product in order to take the next step in our growth. We decided to go about this through an online competition, where we asked students to design an item that would be our next solution. We had great responses and offered the winner a job which she accepted. Great work so far! Now, after couple of months gathering information on our customers we are at a stage, where we are able to reach the second phase of development of our product by implementing technology. In order to do this, we're making another hire. Hiring people who know their field well can save you time and money in the long run by ensuring that a good job is done in the first place!